Social Media impact in hospitality

Here in Canarias eTourism we´re always alert with the latest news within the tourism industry relative not only to the professional side of the business but also to academics pertaining the topics which are our leitmotiv. In this regard, last November the professor of the Cornell School of Hotel Administration, PhD. Chris Andersson, has published a very interesting and innovative research about the impact of Social Media use on the economic performance of hospitality businesses.  Continue reading