Social Media impact in hospitality

Here in Canarias eTourism we´re always alert with the latest news within the tourism industry relative not only to the professional side of the business but also to academics pertaining the topics which are our leitmotiv. In this regard, last November the professor of the Cornell School of Hotel Administration, PhD. Chris Andersson, has published a very interesting and innovative research about the impact of Social Media use on the economic performance of hospitality businesses.  Continue reading

Social Media metrics. Conversation, amplification and applause rate.

Some time ago following to someone surprised via Twitter I met againg with Avinash Kaushik´s blog which, I must admit, had some time without visiting. In any case here in Canarias eTourism we wanted to deal with Social Media metrics and this Avinash´s post has certainly inspired to us. From the interesting reading you can extract a lot of information about the last trends for the results measurement of the brand´s presence in Social Media. The most important thing according to Mr. Kaushik is what happens after the publication of a post or a tweet depending on which network you use. The reactions to such messages by our potential target.

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