Some time ago following to someone surprised via Twitter I met againg with Avinash Kaushik´s blog which, I must admit, had some time without visiting. In any case here in Canarias eTourism we wanted to deal with Social Media metrics and this Avinash´s post has certainly inspired to us. From the interesting reading you can extract a lot of information about the last trends for the results measurement of the brand´s presence in Social Media. The most important thing according to Mr. Kaushik is what happens after the publication of a post or a tweet depending on which network you use. The reactions to such messages by our potential target.
One of online marketing main advantages is that there is no medium that allows tracking our messages difussion like the Internet does. Web analytics is crucial in order to identify the actions that allows us to better distribute our products and services through the net and, doing that, be able to rightly assign our resources to those which offers a better ROI. There are some tools that fulfill this task but there´s no doubt about Google Analytics reliability and powerful capabilities. Continue reading