When we are in the process to optimize our Website we must take care not only with the actions we can technically cover inside our site, generally speaking doing easy the job for webcrawlers to index the content of the different pages in a particular Website, but also with the things occurring outside our site -off page- because such actions also has a powerful effect in search engine´s rankings when a user is actively searching for the products and services we offer.
Here in Canarias eTourism we´re always alert with the latest news within the tourism industry relative not only to the professional side of the business but also to academics pertaining the topics which are our leitmotiv. In this regard, last November the professor of the Cornell School of Hotel Administration, PhD. Chris Andersson, has published a very interesting and innovative research about the impact of Social Media use on the economic performance of hospitality businesses. Continue reading
Some time ago following to someone surprised via Twitter I met againg with Avinash Kaushik´s blog which, I must admit, had some time without visiting. In any case here in Canarias eTourism we wanted to deal with Social Media metrics and this Avinash´s post has certainly inspired to us. From the interesting reading you can extract a lot of information about the last trends for the results measurement of the brand´s presence in Social Media. The most important thing according to Mr. Kaushik is what happens after the publication of a post or a tweet depending on which network you use. The reactions to such messages by our potential target.
Before launching a Facebook lead generation campaign you must set up a plan based on your specific goals. You can have several goals, for instance, increase your Fan Page´s reach, get new customers or more leads, inform your target about specifics offers or deals…. Continue reading
One of online marketing main advantages is that there is no medium that allows tracking our messages difussion like the Internet does. Web analytics is crucial in order to identify the actions that allows us to better distribute our products and services through the net and, doing that, be able to rightly assign our resources to those which offers a better ROI. There are some tools that fulfill this task but there´s no doubt about Google Analytics reliability and powerful capabilities. Continue reading